Sincronia Official Animated Logo

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In August 2016 Sincronia Filmes completed five years of existence and activities. Even though it is a small business – and with a relatively short-listed curriculum if compared to other audiovisual companies overall –, facing the bad weather of the area and still that one of a complicated and economically inconstant Brazil, the company was able to reach, and surpass, in the words of its founder and owner, director Emanuel Mendes, “the fateful 3 years of existence.” Mendes is obviously refering to the affirmation, half serious half comical, that a company can only solidify itself when surpassing the 3 year mark of commercial activity. “We faced some problems, we had some storms along the way (in 2014, for example, Mendes’s other partner, director Francisco Costabile, left the company), but we survived.”

However the year 2016 had some surprises in store for the company. “We got the financial support for our first feature film project, the documentary The Social Technology, in a completely independent and international way”, says producer Janaina Zambotti, who has partnered with Emanuel and today helps him command the operations at Sincronia, “and other works started to pop up, which made us very happy and confidant to move forward.” Thus the two realized they had to take the visual identity of the company – that means, its logo – to another level, meaning they wanted to animate the whole thing. “Now we have our animated logo which will appear before the start of any production”, continues Janaina. The animation was in charge of Datadot Studio – a company based in São Paulo and an expert in this kind of job. “Emanuel was in awe at their work since he saw it for the first time – during a presentation on a business fair”, according to Janaina. “Finally, in 2016, we had the chance of working together, utilizing many references from the digital universe for the creation of the logo.”

You can check out the result below:


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