The Social Technology

ABEME, the association representing the Erotic and Sensual Market in Brazil, promotes its first ever Hackathon aimed at integrating technology at the service of sex education and the promotion of the culture of prevention in relation to STDs (Sexually Transmitted Diseases) and Aids, trying to reach youngsters and adolescents whose number of positive HIV cases(…) Leia mais

Branded Content: A Hyperconnected and Participative Culture

Just like the famous sentence which defined the brand Neston, from Nestlé, “there are a thousand ways to prepare Neston”, the so-called Branded Content also has a series of definitions which come from various sources since the concept was introduced a few years ago – but rigourosly it can be thought of as the fusion(…) Leia mais

The Eyes of the Lens

Paulo Sadao has been a photographer for models, actors and the art people in general for more than 30 years. During the 1970s, and practically the 80s, he was in charge of, together with actress Mayara de Castro, Gualharufas, one of the most prestigious and famous casting agencies in Brazil, producing the portfolio for personalities(…) Leia mais

Making Of Sincronia/Babaorum Campaign

Check out below some of the days of the advertising campaign produced and designed by Sincronia Filmes’s internal agency, Babaorum Publicidade. In the first day, the good folks rented the Davi Martins studio – an old pal of the gang -, and some of the stills included the cast of It’s Almost True. In the(…) Leia mais

Davi Martins: An Intense Relationship with Photography

A talented still photographer Davi Martins has, according to his own words, “years of intense relation with photography, it never fades away.” Graduated in Photography Design by Panamericana School in São Paulo, he has worked for many means of communication – clicking for magazines, fashion editorials, models, besides advertising and journalistic coverings, like the São(…) Leia mais