The Social Marathon

In order to bring to a perfect end the cycle of audiovisual works for the ABEME Hackathon – the programming marathon towards sex education of youngsters and adolescents –, it is with great joy that we present an institutional film produced especifically for the event. With all the material collected during the two days of(…) Leia mais


It was with the hashtag #hackforlife that the ABEME Hackathon – the marathon on programming organized by entrepreneurs Marcela Liz and Douglas Santana, together with the São Paulo State Department and several other entities (like UNO) – developed itself and climaxed in an important weekend event (March 12th and 13th 2016), generating, according to its(…) Leia mais


After a successful first “Warm-Up” – which took place last January 2016 –, the ABEME Hackathon, a marathon on programming aimed at the creation of apps joining health care, technology and sex education towards youngsters and adolescents, has accomplished its second edition. “This time”, says producer/director Janaina Zambotti (pictured above, in green, with part of(…) Leia mais

Being Big is to Embrace a Big Cause

“And everything went all right on this first Warm-Up for the ABEME Hackathon”, excites producer and director Janaina Zambotti – sent by Sincronia to cover this important initiative involving many sectors of the health care area, the São Paulo municipal government, and a never-before-seen (and for many an unusual) meeting with the Erotic and Sensual(…) Leia mais

The Social Technology

ABEME, the association representing the Erotic and Sensual Market in Brazil, promotes its first ever Hackathon aimed at integrating technology at the service of sex education and the promotion of the culture of prevention in relation to STDs (Sexually Transmitted Diseases) and Aids, trying to reach youngsters and adolescents whose number of positive HIV cases(…) Leia mais

Francis Ford Coppola Bets on Live Cinema

Francis Ford Coppola, the good old Coppola, director of such classics as the The Godfather trilogy (1972; 74; 1990), The Conversation (1974), Apocalypse Now (1979), among others, has always been a visionary and polemical director – way ahead of his time. Very talented, he bet all he had on “impossible” projects, sometimes too much ambitious(…) Leia mais

Partnership with the Cwist Group

In an agreement signed in the last days (last november 2015), Sincronia Filmes partners with the Cwist Group – the seniour entrepreneur group created by former businessman Wilson Nigri to provide mentorship and advising to small businesses and medium-sized companies. “It was a long dating”, jokes Debby Forman, Nigri’s wife, and one of the heads(…) Leia mais

Organic Surrealism

The first impression is of repulsion and awkwardness to be in front of the creatures created by Australian visual artist Patricia Piccinini – born in 1965 in Serra Leoa and who came to Australia in 1972. With an exhibition in São Paulo, at Centro Cultural Banco do Brasil, until January 04th 2016, the artist has(…) Leia mais

A Lot of Imagination

It’s out the new film – the second of three – for the advertising campaign Where There Is, created by Babaorum Publicidade, the digital marketing and advertising agency affilliated to Sincronia Filmes, for Belugaria Custom Fashion, the startup which tries to bring a new concept in the clothing segment. While in the first film the(…) Leia mais

Branded Content: A Hyperconnected and Participative Culture

Just like the famous sentence which defined the brand Neston, from Nestlé, “there are a thousand ways to prepare Neston”, the so-called Branded Content also has a series of definitions which come from various sources since the concept was introduced a few years ago – but rigourosly it can be thought of as the fusion(…) Leia mais