Welcome to the New Site!

And here we go in 2017: besides the projects going on in the company, the new year also brings up our newest website – more interactive and all visually reformulated. We have the traditional posts with fresh news from Sincronia, but the surfer can also access texts and special reports, exclusive interviews, vídeos, making ofs,(…) Leia mais


It was with the hashtag #hackforlife that the ABEME Hackathon – the marathon on programming organized by entrepreneurs Marcela Liz and Douglas Santana, together with the São Paulo State Department and several other entities (like UNO) – developed itself and climaxed in an important weekend event (March 12th and 13th 2016), generating, according to its(…) Leia mais

The Social Technology

ABEME, the association representing the Erotic and Sensual Market in Brazil, promotes its first ever Hackathon aimed at integrating technology at the service of sex education and the promotion of the culture of prevention in relation to STDs (Sexually Transmitted Diseases) and Aids, trying to reach youngsters and adolescents whose number of positive HIV cases(…) Leia mais

A Lot of Imagination

It’s out the new film – the second of three – for the advertising campaign Where There Is, created by Babaorum Publicidade, the digital marketing and advertising agency affilliated to Sincronia Filmes, for Belugaria Custom Fashion, the startup which tries to bring a new concept in the clothing segment. While in the first film the(…) Leia mais

Branded Content: A Hyperconnected and Participative Culture

Just like the famous sentence which defined the brand Neston, from Nestlé, “there are a thousand ways to prepare Neston”, the so-called Branded Content also has a series of definitions which come from various sources since the concept was introduced a few years ago – but rigourosly it can be thought of as the fusion(…) Leia mais

Photographing Feelings: The Making of the Belugaria Campaign

To illustrate the work for the advertising campaign “Where There Is” – which promotes the custom fashion company Belugaria -, we did a making of featurette interviewing director Liliana Israele – a still photographer expert in fashion and who, for the very first time, has done a work of this nature – and showing some(…) Leia mais

New Views

As a strategic part for the launching of the new Cwist website – the group of senior entrepreneurs headed by businessman Wilson Nigri – and as of the end of the nine-month period incubation process of beeyou, it is a great pleasure to announce the launching of this institutional video telling a little about the(…) Leia mais

Ideas: Have You Got Yours Today?

It might be an incredible experience to build up your own business. “Adrenaline levels soars up to 100% and it seems you’re not only your own person but you can conquer the world, too. A friend of mine summoned it up the other day: it’s like being in love”, says Pedro Waengertner, from Aceleratech (a(…) Leia mais

Yes! We Are Entrepreneurs!

Distinguishing yourself amid a crowd of hundreds of people, at the center of thousands of projects, products and different services, trying to be ahead of your competitors – which are many and in all areas of the human knowledge – is no easy task, don’t you think? But this is what we’ve committed to do(…) Leia mais

Welcome, 2015!

And so we’ve finally come to 2015 in this first post ever of the new year (we hope the first of many!). The company reaches its fourth year – which will be celebrated next August – with a relatively short CV if compared to the bigger film and TV companies, but still with a lot(…) Leia mais