The Social Technology

ABEME, the association representing the Erotic and Sensual Market in Brazil, promotes its first ever Hackathon aimed at integrating technology at the service of sex education and the promotion of the culture of prevention in relation to STDs (Sexually Transmitted Diseases) and Aids, trying to reach youngsters and adolescents whose number of positive HIV cases(…) Leia mais

A Lot of Imagination

It’s out the new film – the second of three – for the advertising campaign Where There Is, created by Babaorum Publicidade, the digital marketing and advertising agency affilliated to Sincronia Filmes, for Belugaria Custom Fashion, the startup which tries to bring a new concept in the clothing segment. While in the first film the(…) Leia mais

Branded Content: A Hyperconnected and Participative Culture

Just like the famous sentence which defined the brand Neston, from Nestlé, “there are a thousand ways to prepare Neston”, the so-called Branded Content also has a series of definitions which come from various sources since the concept was introduced a few years ago – but rigourosly it can be thought of as the fusion(…) Leia mais

Photographing Feelings: The Making of the Belugaria Campaign

To illustrate the work for the advertising campaign “Where There Is” – which promotes the custom fashion company Belugaria -, we did a making of featurette interviewing director Liliana Israele – a still photographer expert in fashion and who, for the very first time, has done a work of this nature – and showing some(…) Leia mais

Beyond Primary Colors

It is with the premise that there is much more than simply coloring T-shirts with different patterns that Belugaria Custom Fashion has encharged us to create a totally original digital campaign and aimed at “a sort of hypster, alternative public”, as defined by one the company’s creators, Woody Alan Geraldi. The task was in charge,(…) Leia mais

Why We Love Design

Thanks to Antonio Rodrigues Jr. – an illustrator, graphic designer, a font lover and who has provided us the template for the first teaser poster of It’s Almost True –, we can get an idea of what the good folks around here have been preparing for the film’s release. It’s an art made by him(…) Leia mais

The Eyes of the Lens

Paulo Sadao has been a photographer for models, actors and the art people in general for more than 30 years. During the 1970s, and practically the 80s, he was in charge of, together with actress Mayara de Castro, Gualharufas, one of the most prestigious and famous casting agencies in Brazil, producing the portfolio for personalities(…) Leia mais

Davi Martins: An Intense Relationship with Photography

A talented still photographer Davi Martins has, according to his own words, “years of intense relation with photography, it never fades away.” Graduated in Photography Design by Panamericana School in São Paulo, he has worked for many means of communication – clicking for magazines, fashion editorials, models, besides advertising and journalistic coverings, like the São(…) Leia mais