Category: Conectivity

Sincronia on Instagram

Sincronia Filmes is on Instagram – the photo app for cell phones – in a mix of memory archive with some fresh news. “In general”, says producer Janaina Zambotti – she herself a great fan of the app for many years – “Instagram accounts of companies are almost all about fresh news, things that are(…) Leia mais

The Social Marathon

In order to bring to a perfect end the cycle of audiovisual works for the ABEME Hackathon – the programming marathon towards sex education of youngsters and adolescents –, it is with great joy that we present an institutional film produced especifically for the event. With all the material collected during the two days of(…) Leia mais


It was with the hashtag #hackforlife that the ABEME Hackathon – the marathon on programming organized by entrepreneurs Marcela Liz and Douglas Santana, together with the São Paulo State Department and several other entities (like UNO) – developed itself and climaxed in an important weekend event (March 12th and 13th 2016), generating, according to its(…) Leia mais


After a successful first “Warm-Up” – which took place last January 2016 –, the ABEME Hackathon, a marathon on programming aimed at the creation of apps joining health care, technology and sex education towards youngsters and adolescents, has accomplished its second edition. “This time”, says producer/director Janaina Zambotti (pictured above, in green, with part of(…) Leia mais

Being Big is to Embrace a Big Cause

“And everything went all right on this first Warm-Up for the ABEME Hackathon”, excites producer and director Janaina Zambotti – sent by Sincronia to cover this important initiative involving many sectors of the health care area, the São Paulo municipal government, and a never-before-seen (and for many an unusual) meeting with the Erotic and Sensual(…) Leia mais

The Social Technology

ABEME, the association representing the Erotic and Sensual Market in Brazil, promotes its first ever Hackathon aimed at integrating technology at the service of sex education and the promotion of the culture of prevention in relation to STDs (Sexually Transmitted Diseases) and Aids, trying to reach youngsters and adolescents whose number of positive HIV cases(…) Leia mais

Branded Content: A Hyperconnected and Participative Culture

Just like the famous sentence which defined the brand Neston, from Nestlé, “there are a thousand ways to prepare Neston”, the so-called Branded Content also has a series of definitions which come from various sources since the concept was introduced a few years ago – but rigourosly it can be thought of as the fusion(…) Leia mais